Joel Embiid will be on this year's NBA LIVE!

Yesterday, J. Embiid was revealed as the new poster boy LIVE. With the franchise ever-so-close to a comeback, could it be the first of many covers? 

The Process is rapidly evolving into a global superstar, can EA strike a deal & lock him up multiple years? It would make sense on both sides: LIVE needs an injection of "youth & exuberance" to the franchise & Embiid embodies both rising stardom & has an engaging personality + massive following on social media.

Nothing really matters if the game doesn't do well though. Early signs look encouraging - LIVE dropped a solid teaser the other day, featuring summer leagues like Dyckman & the Drew:

(via EA SPORTS NBA LIVE) 

LIVE drops on all platforms September 7th.

*in terms of universal acclaim & popularity