Joel Embiid will be on this year's NBA LIVE!
Yesterday, J. Embiid was revealed as the new poster boy LIVE. With the franchise ever-so-close to a comeback, could it be the first of many covers?
The Process is rapidly evolving into a global superstar, can EA strike a deal & lock him up multiple years? It would make sense on both sides: LIVE needs an injection of "youth & exuberance" to the franchise & Embiid embodies both rising stardom & has an engaging personality + massive following on social media.
"THE PROCESS"
Nothing really matters if the game doesn't do well though. Early signs look encouraging - LIVE dropped a solid teaser the other day, featuring summer leagues like Dyckman & the Drew:
(via EA SPORTS NBA LIVE)
LIVE drops on all platforms September 7th.
*in terms of universal acclaim & popularity